I am hopeless when it comes to skincare. In fact, my skincare routine mostly consists of wiping my makeup off with a baby wipe before I go to bed and the occasional Frank Body Coffee Scrub, whenever I remember that I have it. My 17-year-old sister, however, is a skincare queen with a nightly 10 step K-Beauty routine. I am constantly asking for her advice and she always comes through with the goods, so when she told me that she had ordered a cart full of K-Beauty masks I was keen to try some.
What Is K-Beauty?
With a surge in popularity around the world, K-Beauty, which stands for Korean Beauty, has found its way to the Australian market and is taking the beauty industry by storm. As the K-Pop craze started to grow so too did the demand for South Korean beauty products and now women all over the country are looking to K-Beauty gurus for all the latest skincare tips. I wanted to get the low down on this beauty phenomenon so I went straight to my own guru…
Alex: Eilish how did you get into K-Beauty?
Eilish: I was watching YouTube tutorials one night and a K-Beauty video came up as a suggestion. I am really into K-Pop so I was really interested in learning about K-Beauty.
Alex: You know so much about it now. Who are your main influences?
Eilish: I get most of my information from The Klog, it’s a blog by Charlotte Cho. That’s where I learnt about the 10 Step Routine for Treating Hormonal Acne that I do every night. I also watch Joan Keem’s YouTube tutorials and follow her on Instagram.
Alex: What do you like most about K-Beauty?
Eilish: It has really transformed my skin. I have oily skin with hormonal acne. Since I’ve been using K-Beauty products, I’ve noticed a huge difference in my skin. I also love the whole culture surrounding it and I look forward to doing my routine at night. I think K-Beauty is really innovative and they are always ahead of all the latest trends.
Alex: Where do you buy your products from?
Eilish: I mostly buy all of my products online but lately there have been more stores popping up which is really exciting! W Cosmetics has quite a good selection of masks and makeup and they have stores in selected Westfield Shopping Centres.
We bought all 5 masks from the South Korean site, I Buy Beauti for under $3.00 each (this is in Australian Dollars, the site is in US dollars so make sure you convert the currency before you checkout). Shipping is calculated by weight, it was only $4 for our order, but it is free if you spend over $65.00. We went with 5 of the most popular masks and though it did help having Eilish to translate some of the Korean, most of the site is in English, as are all of the ingredients on the packets.
It’s Skin Power 10 Formula Mask Sheet
The first mask we tried was the Power 10 Formula by It’s Skin. According to the website, the Vb mask is supposed to balance and moisturise oily skin, leaving it feeling refreshed. Which is perfect for us as we both have oily skin.
Prepare yourself, the following image is genuinely terrifying and could definitely be used to promote the horror film, Goodnight Mommy. You’ve been warned…
Eilish: I liked the It’s Skin mask. The texture of the mask itself was thick and not as breathable as some of the other K-Beauty masks that I have tried. The formula was cold and left my face feeling nice and fresh. I’d definitely like to use it in the morning to wake me up. It made my skin look… is glowy a word?
Alex: I don’t think so… luminous? I feel like you look luminous. I loved this mask! It made my skin feel tight and refreshed. It did feel really cold which I liked. I feel like if I used this every day it would really help with some of my fine line wrinkles.
It’s Skin Aloe Relaxing Mask Sheet
The Aloe Relaxing Mask also by It’s Skin is described on the site as soothing and cooling. I was worried about trying this one because I have reacted to creams containing aloe vera in the past.
Eilish: This one was very cooling and refreshing as well. I think it would be good to do when your skin is feeling inflamed or puffy. It didn’t affect the redness of my acne but it did soothe the pain. I think it’s a good one to do in the morning before school.
Eilish also informed me that the reason that this mask didn’t fit our faces properly is because our features are too small for our very round faces. This was news to me but could explain why I always found it so easy to peak through the ‘Pin The Tail on the Donkey’ mask as a kid… using my big lemon-shaped head to make lemonade.
Etudehouse 0.2 Therapy Air Mask
Etudehouse is a popular K-Beauty brand and Eilish is a big fan of their other products. The description on the website says that the Manuka Honey Rich Moisturization mask improves wrinkles, so I was very excited to try this one! I am turning 30 this year and I feel like my wrinkles are getting worse by the minute. Although I don’t believe that there is actually a mask on the planet that can help with my ‘smile lines’ or ‘judgement frown line’, I am willing to give anything a go, especially when it is only $1.70.
Alex: This mask was my absolute favourite. The cream was so soft and when I took it off, my skin felt as smooth as a baby’s butt. More importantly, this mask fit my face which helped my recently bruised ego. It made my skin look so tight and fresh that I would feel confident going out without makeup after doing it. My friends reading this might not think that that means too much as I often leave the house fresh/zombie faced depending on how much sleep I’ve had but, I mean I would go ‘out-out’ with no make-up on after this mask, like to a restaurant.
Eilish: This mask definitely made our skin glow. I really liked the essence of this mask. There was a lot of extra cream which I love. I learnt the best tip from one of my favourite YouTubers, BeautybyBriddy, in her Formal/Prom GRWM + Vlog 2017 video, that when you are left with excess cream on the mask, squeeze it together and rub it on your legs as a moisturiser.
Skinfood Beauty In A Food Mask Sheet / Innisfree My Real Squeeze Mask
For our final mask of the week, Eilish was keen to try the Watermelon Beauty In A Mask, mask by SkinFood as she uses their other products. I love anything rose water flavoured so I decided to try the Innisfree My Real Squeeze Rose mask.
Eilish: This mask was my favourite. It smelt amazing, good enough to eat! It did exactly what it said it would on the website, it left my skin feeling moisturised and looking glossy. The mask itself was really thick and it was freezing which was cool considering it was only kept at room temperature. My skin felt hydrated for the whole day which is a lot longer than it does when I use my regular moisturiser.
Alex: The Innisfree Rose mask was a gel rather than a cream like the other masks we tried. It made my skin feel kind of sticky but very clean. I think I would use this mask before doing my make-up for a special event.
For more budget beauty tips checkout 1o Real Women Share Their Favourite Budget Beauty Products.
Want more like this? Like, subscribe and leave a comment below.